The CD: Overview

In 2007, businesses are forecasted to spend over $64 billion dollars in direct mail advertisements. This will equate to roughly over 100 billion pieces, or the equivalent to 4 million tons of mail being delivered to American homes. The majority of this mail will never be opened and will be discarded into the trash, which will ultimately end up in land fills.

Coupons Direct CD is a unique advertising medium that has been developed to provide a win-win solution both for the shopper, who wants the benefits of the savings, and the advertiser, who is looking for the most effective way to get their business' message in front of shoppers. Coupons Direct CD is a revolutionary new advertising channel for advertisers to platform a Complete Business Presentation that includes: business contact information, full color advertisements, commercials, dynamic flash, menus, contact forms, web links, secure coupon printing, and more; all from a single CD rom that is distributed to homes for FREE.

In addition to advertiser's being able to deliver a Complete Business Presentation, shoppers will enjoy the benefit of being able to access business offers when they are needed, rather than trying to keep a paper coupons with different expiration dates. The user interface has been optimized to allow for easy browsing and navigation of offers, an easy-to-use coupon basket, one-click printing, business maps, and more. The Coupon Saver CD will have a shelf life of 60 days, instead of one day like most direct advertising, and will allow for unlimited shopper uses during that period.

With over 142 million shoppers using coupons over the last 12 months and over $2.6 billion dollars worth of coupons redeemed in 2006, Coupons Direct CD is prepared to help advertisers reach the modern shopper. Statistics show that shoppers are spending more time using their computers than ever before.

Coupons Direct CD will be distributing to the Orange County, California market in the first quarter of 2008.